Experience the Case IH brand with a visit to the Racine Experience Center. The 20,000-square foot showroom and event space located in Racine, Wisconsin, connects visitors with the past, present, and future of Case IH, including the company’s collection of heritage pieces instrumental to the development of today’s Case IH MagnumTM series tractor.
The Racine Experience Center is open Wednesday from 11:00 a.m. – 4:00 p.m. All ages are welcome to visit the Racine Experience Center; children/minors must be accompanied by an adult. Pictures are encouraged while visiting the Racine Experience Center!
The Racine Experience Center is the kickoff location for tours of our Manufacturing Operations and includes the Case IH Fan Shop that offers exclusive merchandise and apparel. Currently, all tours need to be scheduled in advance.
To schedule a Plant Tour, call the Customer Relations team at 1-877-422-7344. Tours are held Tuesday through Thursday with one in the morning and one in the afternoon. Tours last approximately two hours. Groups of up to 60 people can be accommodated. This is a walking tour of approximately 1.3 miles. Visitors must be over age 12. A minimum of 72 hours is required to schedule a tour.